RSS:
Publications
Comments

Do You Really Want a Craigslist Independent Contractor as your Virtual Assistant?

One of my partners was telling me a story yesterday about his friend that just hired a VA from Philippines using Craigslist. He was so excited, he found someone that will do his assistant work for an incredible price: only $2 per hour! Sounds great!

I’ve been there, so now I must share my story.

Before I dive into that, let me first let you know that my wife is Filipina, and I absolutely love the Philippines. I will most likely retire there. I love the people, the food, the focus on family, the hospitality, and the pace.

I mention this because when I started down the path of working with independent contractors in Philippines, it was with eyes wide open about some of the realities I would face. I’m sharing my story in part because the vast majority of Americans have absolutely no idea what to expect, simply because they know little about what developing countries are like, and know almost nothing about Filipino culture.

That said, let’s begin. My first offshore hire was based in Philippines, and by all measures the work done was cost-effective. I hired him to set up a website, and when he finally got started on it progress was good.

Then the computer issues started coming up…

Reality. Did you ever wonder where old PC’s go to die? I’ve sent a few to family in Philippines – Fil-Ams do that a lot too, and your VA may have gotten theirs the same way. Did you ever stop to wonder how a VA being paid $2 per hour is going to be able to afford software? They can’t now, can they? I guess if that sort of thing is OK with you, pirated software is widely available in Philippines. As in many other nations, you can buy any current CD or DVD for $5 – in the mall.

Internet store

Ghen's Internet Cafe near Bacolod, Philippines

Computer and software problems aren’t big problems, if you’re prepared. When the computer doesn’t work, depending on your need for productivity, you may need to ask your VA to work at the internet cafe until the computer gets fixed. Depending on where your VA lives, it could look like Ghen’s place above (though most are a lot nicer!) But at $2 per hour, you realize that you’re paying for labor, not internet cafe time.

Ghen would charge something like 20-30 pesos per hour (about 50 cents) and would likely allow downloads of software you need. Or, your VA could go to a larger cafe in town and pay 50+ pesos per hour to have a great computer, a firewall, and a no-download policy.  Since you’re only paying $2 per hour, which covers vital living expenses, you may well decide that it’s worth another $1 per hour to keep going and decide to pay for the internet cafe while you wait for the computer to be fixed.

We take for granted that computers are everywhere, and that they are “affordable.” Not so in most of the developing world. A PC, even a used PC, is something that will likely be shared by a few people – especially in a home environment. Remember, you’re only paying $2 per hour, so that certainly doesn’t include any office space. If data security is an issue to you, you might spend a little more to ensure that the computer is located in a secure office.

I wonder sometimes how you can pirate Norton Antivirus, but that’s done a lot. Do you suppose it works very well? True, there is a good chance that the problem with the PC is the fact that it’s a 2003 model running Windows 7, Adobe Photoshop, MS Office 2007, video editing software, a webcam, a headset, and lots of other free software. Or, it could be because Tito Jorge was surfing porn and the pirated Norton Antivirus just didn’t work up to snuff. It’s really hard to know unless you know who you’re working with – which isn’t going to happen with a Craigslist ad, is it?  One thing for sure is that your $2 per hour doesn’t include a secure office, licensed software, and current computing systems.

So, the computer doesn’t work one day, and it’s not your VA’s fault because she’s using what she can afford on $2 an hour. And you’re likely to think that it isn’t your fault, because she agreed to work for $2 per hour. Of course, you wouldn’t have hired her if she told you what it really costs to run a VA business, because you just want a cheap solution and didn’t think it through. Well, you’ve got a cheap solution now, so keep learning.

Both of you are now aware that your VA relies on your $2 per hour to pay bills, and you’re relying on your VA to get work done. You are now aware that the price you’re paying doesn’t pay for fixing a computer. All that stands between you and her getting what you need is a broken PC. So, you will likely agree to allow your VA to take the computer to the technician. Or, if she’s well-connected, she may happen to have a friend that will come to the house in exchange for a nice meal of pork adobo and pinakbet. You can assess what the quality differences might be for yourself. One is “free”, and the other costs real pesos.

Let’s assume you go with the paid technician… that wasn’t included in the $2 per hour.

Now you get to wait while they test. I’m not sure what they test, exactly, but they test things a lot there. For instance, if you buy a radio in Philippines, you test it before you carry it out of the store.  I once bought a 6-outlet power strip there, and the store clerk had to test 3 of them until we found one that worked for all 6 outlets.

The good news is that the good people of Philippines have adapted to a challenging economic situation by learning how to repair and reuse things in way we can’t imagine in the US.  It doesn’t cost $60 to open up your PC there, as it does here. That’s good, in a lot of ways, because getting things serviced is often cheaper than just throwing them away. But it opens the door to investing a lot of time in things that we simply don’t spend time on here.

When my VA took her computer to the shop, it went like this:

At some point in the testing, the techs decided it would be a good idea to wipe the entire hard drive clean and start over. You can imagine this decision makes sense in a country where time is worth very little, software is free, and computer components cost real pesos.  After about a week, we learned that the computer was working better, but they needed to load all of the software back on it. I waited for several more days… praying our data would be there when the work is done.

At this point a total of two weeks has gone by. The local internet cafe’s connection is up and down all the time (just like the one at her home.)  It’s a little better though, because the cafe pays for 3 different ISPs in the hope that one will be working at any given time. I know – it’s hard to believe we’re so accustomed to things that work here in the US that we don’t stop to think what unreliable infrastructure causes. Having 2-3 internet connections is common practice for many small businesses.

Speaking of infrastructure, I forgot to mention the brownouts, which is the term used in Philippines for what we call a blackout. Those happen a lot, so living on the grid in Philippines doesn’t provide the most reliable power supply. Let’s hope you don’t have a deadline when a brownout comes along. At $2 per hour, you aren’t paying the cost of backup generators. Depending on the internet service, it won’t do you much good anyway because the internet may be down right along with the brownout. That’s why large operations buy substantially more expensive and reliable internet services. Those alone cost more than $2 per hour though, so reliability isn’t part of what you’re paying for at $2 an hour for labor.

A Questus5 center - this is a typical office where Questus5 services are provided with sufficient infrastructure (including backup generators) and security.

Photograph of one of the Questus5 professional centers in China.

One of our centers in Philippines

Finally, after a few weeks, your Craigslist VA will come back to you and say something like “Sir Greg, the technician will need some money before I can get the PC back.”  Pause…. “How much?” you might say. “Let me find out. I will try to get a deal.”  I’ve got news for you – the American price starts at about 3x the Filipino price, so get ready. After all, you have enough money to drive a car, and while you may think $500 for groceries is reasonable, to your VA it just means you have way too much money. And, she might even be right about that.

I don’t care where one goes in the world, there are good honest people and there are those that are not good and honest. My own experiences in Philippines are varied. One assistant turned out to be scamming me, and the other has proven to be one of the most wonderful people on earth. The first one approached the end of the project and started stalling, right before demanding rates that might be paid in the US. The other has been grateful to have the opportunity to work, and I would do anything in my power to help her.

But I digress. Remember why you hired the VA in the first place? You wanted some work done, right? :)

While I have had some limited success with this model, I honestly don’t think it’s the best way to go. First, it costs more than $2 per hour. A lot more. I have ethical issues about software piracy, so I sent a fully loaded PC with legitimate software on it to the VA I came to trust. I have endured blackouts and internet service disruptions that are enough to stretch the patience of any American. And in the end, I got what I paid for.

In my case, I have a heart for Philippines and the Filipino people. I’m afraid that my story my be interpreted as hurtful in some way, and that is not my intention. I’m really just trying to explain to an American that gets the idea that $2 per hour is going to give them an experience remotely like what they are expecting. Most Americans take a lot for granted, and have absolutely no idea what it means when a PC costs several months of wages to afford, and don’t understand that infrastructure has a lot to do with productivity.

I am thrilled to find that Filipinos are getting the recognition they deserve in the world market. The word is getting around about their friendly, gentle, and hard-working spirit, good English skills, and exceptional talent – and it’s available at prices that are globally competitive. The fact that an American would look to Philippines to find an assistant at all just shows how fast technology is moving us forward to truly global labor markets. As this progresses, Philippines is exceptionally well positioned to earn their share of the market.

Yet, having tried working with independent contractors there, I have come to believe that the infrastructure in Philippines is going to be an ongoing challenge. This is one of the reasons I founded Questus5, where you can hire a full-time, permanent VA that works in a top-notch office, with security, no kids or pets allowed, data security, current computing systems, back-up power generators, licensed software, supervision, technical support and a phone number. And one other thing that doesn’t get covered in the $2 per hour model – these businesses pay taxes and have business licenses too. And pay Social Security for their employees. And provide health care benefits.

It all depends on what you want to do. For anyone interested in $2 VAs, I encourage you to try it. Then call us when you’re serious about finding a business solution that really works.

Highlight any portion you want: Use a Highlighter on this page
  • Share/Bookmark

Great Video: Social Media Revolution

Yesterday, someone I work with emailed me after I wanted to connect online: “I’m sorry, I just can’t handle another social network. Give me a really good reason why this one and I may reconsider.”  This video presents a great case why she might want to reconsider!

The first thing I noticed is that she seems to be running out of time! “… I just can’t handle…” Well, she’s the owner of her company, it’s been growing, and she doesn’t have an assistant yet (to the best of my knowledge.) Of course she’s running out of time. But does that mean she should toss social media to the side and ignore it?

Social Media is extremely relevant to my 4-Hour Workweek journey -- it’s one of the ways we can contribute value to a larger and larger audience. And yes, there are ways to accomplish social media in ways that do not require a lot of time. Remember, just as I hired a Grace as my personal virtual assistant to help with sort of thing, you can too!

For the crowd that chooses to toss up their hands and say “I don’t have time for social media,” well, you’re turning your back on an incredible medium for reaching audiences that you connect with, that share common interests.  If you limit your relationships to only those that you can personally chat with over coffee, there are a lot of 20-somethings that are going to run circles around you and out-compete for your share of the market. In order to compete in today’s market, you need to be aware that the race is on to build large and effective networks of relationships. Remember -- it’s not what you know, but WHO you know.

Bottom line here: Social media provides the leverage that will actually give you MORE time. Do the math: larger audience, less effort and cost to reach it, translating to more sales. And if you’re good at delegating your work, that means more time for you to take on things you enjoy.

Highlight any portion you want: Use a Highlighter on this page
  • Share/Bookmark

Skype Me When You’re Ready to Start Outsourcing

skype_logo_large

Skype me at greg_lins when you're ready to start outsourcing

So you’ve set up your webcam and headset, and you’ve installed Skype. Great! You’re on the journey!

If you’re new to Skype, you will want to know a little about etiquette. It’s a little like a dating relationship – there are stages:

  • Chat first
  • Talk second
  • Video third

Even if you know someone well, they may not want to answer your call because they’re focusing on something they do best and want to get done. If they’re working from home, they may be in their PJ’s. For that matter, YOU may be in your PJ’s or otherwise not be in a position where you want to use video. It’s there when you want it or need it – there is no requirement to use video in most situations.

You can chat anytime, even if someone is not online. The person you’re trying to reach will either chat back or get to it later – it’s like email in that way.

Now that you know the basics and you’re ready to start outsourcing, Skype me. Remember to go slowly with me – chat first!

Highlight any portion you want: Use a Highlighter on this page
  • Share/Bookmark

Skype and GotoMeeting: Now YOU Can Outsource Too!

I use a Logitech webcam and it works fine.

I use a Logitech webcam and it works fine.

If you want to hire a permanent, remote employee for 50-70% less than the cost of an on-site employee, then you’re going to need to learn a few things about how to work with remote employees.  Here is a list of things you need to know:

  1. It’s easy.
  2. Skype is free and it gives the feeling that you’re working with someone in the next room.
  3. GoToMeeting costs $50 a month. You’ll save at least that much in gasoline and parking expenses when you figure out that half of your face-to-face meetings can be done with a phone call and an online meeting.

Yes, there are other technology choices you can make.  No, you do need to agonize over this. The whole point of this blog is to help you do what you do best.  Unless choosing a technology solution is something you’re good at, then save your time and learn from me. I’ve already been through this.

Take action today:

  1. Buy a webcam if your computer doesn’t have one already.  Almost any choice will do, thought you will not want an integrated microphone.
  2. Buy a computer headset.  Any one will do, but you get what you pay for.  If you’re a pro, buy professional grade.  If you’re a cost-cutter, go cheap.
  3. Download Skype and install it.  Skype me at greg_lins and let me know when you’re ready to start outsourcing!
  4. Get GoToMeeting for a free 1-month trial.

I’ll get into detail about Skype and GoToMeeting in posts coming soon.  When you have all of these tools in place, you’re almost to the point of becoming dangerous…

Highlight any portion you want: Use a Highlighter on this page
  • Share/Bookmark

How My Virtual Assistant, Grace, Changed My Life

Grace

Grace, my Virtual Assistant in Philippines

Long before I met Grace, I had learned the value of delegating work to an assistant so that I could focus on the things that I do best, and that only I could do.

Several years ago, I had 3 assistants working for me. But getting there was quite a challenge. Perhaps some of you have been on the same treadmill before?

First, I hired a part-time assistant on a 1099 basis. She was reasonably competent, but kept wanting to change my budding business plan to meet her views of the market. After 3 months I let her go. Next, I shared an assistant with someone else – another 1099 arrangement. She moved. I hired another as a 1099. When she found a better job she left. I coaxed a friend of mine to work with me as a full time employee. That worked very well for almost a year, when she ultimately decided to follow my lead and set up a similar business on her own. Back to square one.

I hired someone that was content to do assistant work as a full-time employee. She took charge of the office all right – got a lot done too! She did it her way, which was usually fine, but there was a certain lack of understanding about who owned the business. One day she was on a call with one of our suppliers, and was placed on hold for a few minutes. Her cell phone rang. Apparently it was important to her, since she walked into my office, handed me the call that was on hold, and instructed me to wait for the supplier to come back on the line so she could take the new call. Who was supposed to be helping who?

Then I hired another full time assistant, probably my best. Finally! From there I was able to scale up to 3 – momentum was key. Then the requests for raises started. Work slowed down and an entitlement attitude started to set in. We had just been successful quadrupling the size of the business, yet the group wanted to figure out how to do things differently when we just figured out what was working! Americans are truly innovative. Or maybe they’re bored. Or restless.  After a while, two of them decided they could set up shop themselves, did so, and failed.

In all of this, I admit to making some hiring mistakes. But let me tell you, the people that are available for part-time assistant work are generally in that position for good reasons.  If you take on a 1099, I can almost guarantee that they will leave when the next opportunity comes around.  Even with full-time employees, the goal is to build a resume and move on.

So how do you attract and retain employees as a small business?  That’s where my story about Grace starts.  Someday, I’ll go into the full story about how I came to know Grace, but for today suffice it to say that Grace lives in Philippines and is my virtual assistant.

Grace is, as her name would suggest, gracious.  She is friendly, eager to help, polite, considerate, and good at what she does.  She understands that my time is valuable, and knows that interrupting me isn’t helpful for what we’re doing together.  As is customary in Philippines, she uses “Sir” and “Ma’am” when addressing someone.  She gets things done.  She’s happy to have this job – in Philippines, jobs are not particularly plentiful, so people work hard to keep one when they get one. While she provides a lot of great insights about how to do things better, she isn’t advising me about how to run my business.

Grace restored my belief that I could build a large and profitable business.

When I realized that I could get better results from someone that not only appreciates having job, but provides more work done per dollar spent (the definition of productivity), I started doing the math.  I gotta tell you, America needs to wake up and become more competitive, because there is a whole world of great talent out there that is happy to help us for a fraction of the cost and headache of US-based workers with an entitlement mentality.

For my next post, I’ll describe how two innovations, Skype and GoToMeeting, make it possible for any person to benefit from having a Virtual Assistant.  Business people do it, celebrities do it, Moms and Dads do it – you can too.  These tools, and others like them, have enabled a global shift of knowledge work and assistant-level help that is unprecedented in scale, and it’s only just begun.

Highlight any portion you want: Use a Highlighter on this page
  • Share/Bookmark

The 4-Hour Workweek Journey

Buy it at Amazon

This is going to be fun.

I’m going after the 4-hour workweek concept in a big way, and I hope you decide to join me on the journey!

First, about the book.  Well, I would love to tell you more, but I’m planning to finish this blog post in 10 minutes. Book reviews are not one of the things I do best, so in keeping with the whole point of this blog, I’m going to outsource this important information, thanks to Google. I searched “the 4-hour workweek reviews” and here’s what they have to say.

One review that is concise and on-target comes from JR at the “Get Rich Slowly” blog.

The 4-Hour Workweek is divided into four sections, each of which explores one of the components to lifestyle design:

  1. Define your objectives. Decide what’s important. Set goals. Ask yourself, “What do I really want?”
  2. Eliminate distractions to free up time. Learn to be effective, not efficient. Focus on the 20% of stuff that’s important and ignore the 80% that isn’t. Put yourself on a low-information diet. Learn to shunt aside interruptions, and learn to say “no”.
  3. Automate your cash flow to increase income. Outsource your life — hire a virtual assistant to handle menial tasks. Develop a business that can run on auto-pilot. (This is the weakest section of the book.)
  4. Liberate yourself from traditional expectations. Design your job to increase mobility. This could mean working from home, or it could mean using geographic arbitrage to take mini-retirements in countries with favorable exchange rates.

In addition to going through the book, and learning from it, I’ll share some candid viewpoints about outsourcing along the way.  You see, this journey takes on special meaning for me because my company, Questus5.  If you decide to walk with me on this journey, we will both need to delegate a lot of things to others.  Since Questus5 provides top-notch global talent at a fraction of the cost of an employee, I will be using our own services to show you exactly how it works.  This is what they call “eating your own dog food.”  I’m going to learn a lot about what we do well, and what we need to improve upon.

A few parting thoughts for today before I wrap up this post.  I am not like a lot of the people that go in for The 4-Hour Workweek.  At present, I am not particularly motivated to work 4 hours a week or spend my time pursuing pleasure for pleasure’s sake with all the extra time available.  I am actually on a mission that is urgent and vital.  That mission is to help alleviate global poverty.

Please comment if you’re considering joining me on the journey!

Take care,

Greg

Highlight any portion you want: Use a Highlighter on this page
  • Share/Bookmark

Get Adobe Flash playerPlugin by wpburn.com wordpress themes